What is an Executive Summary? The Executive Summary is a one-page document that summarizes the purpose, goals, and approach. Report, the executive summary will be in past tense, summarizing your report and describing what your project entailed and its outcomes. What Is an Executive Summary? An executive summary is a component of a business document (for example, business plans and project proposals) or research documents used in academia, government, and the healthcare industry.

I am a serial entrepreneur and the author of the The Art of Startup Fundraising. With a foreword by ‘Shark Tank‘ star Barbara Corcoran, and published by John Wiley & Sons, the book was named one of the best books for entrepreneurs. The book offers a step-by-step guide to today‘s way of raising money for entrepreneurs. Most recently, I built and exited CoFoundersLab which is one of the largest communities of founders online.

Prior to CoFoundersLab, I worked as a lawyer at King & Spalding where I was involved in one of the biggest investment arbitration cases in history ($113 billion at stake). I am an active speaker and have given guest lectures at the Wharton School of Business, Columbia Business School, and at NYU Stern School of Business. I have been involved with the JOBS Act since inception and was invited to the White House and the US House of Representatives to provide my stands on the new regulatory changes concerning fundraising online.

The author is a Forbes contributor. The opinions expressed are those of the writer. Pixabay What needs to be included in a successful executive summary for entrepreneurs that are looking to get funded? An executive summary is a critical document for new and growing businesses. As described in my book,, it is vital for entrepreneurs to understand how this differs from other documents, like pitch decks and full business plans. It is a crucial tool that can make all the difference in funding a venture and empowering its potential.

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Unfortunately, many get this all wrong. Here are the keys to a professional summary that works, and what to include in it. What is an Executive Summary? This is a brief that precedes a business plan when seeking new partners, business loans or a an early round of funding for a startup venture.

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It sums up the business plan and opportunity in a tight document. This is your key to getting more capital. Only an effective one will unlock that door, or get commercial lenders or investors to give you any more attention. Executive summaries may be more common for traditional businesses pursuing traditional forms of financing.

Such as commercial real estate loans, small business loans from a bank or connecting with more mature partners. Yet, every entrepreneur and small business should have one. Executive Summaries vs. Pitch Decks vs. Business Plans This is effectively a summary or mini business plan. No one has the time nor desire to bog themselves down in inches thick of paper, unless they are already pretty sure they want to invest. In fact, lenders and investors will pretty much make up their mind whether to give you money based on this executive summary.

If the details aren’t quite the way they want them in the full plan, they’ll probably help you through the process of optimizing it. Pitch decks has largely taken over the place executive summaries used to dominate. They are far more visual, and can be used for both live pitches and over the internet. I recently covered the pitch deck template that was created by Silicon Valley legend, Peter Thiel, including the most critical slides ().

I also reviewed a pitch deck from an Uber competitor that has raised over $400M (). Still, even if you only plan to go the ‘Shark Tank’ style route of raising money for your startup with a pitch deck, you want to make sure you have a summary and business plan to back it up.